{"id":1219,"date":"2022-05-06T15:59:32","date_gmt":"2022-05-06T15:59:32","guid":{"rendered":"https:\/\/vinemarketing.com\/?p=1219"},"modified":"2023-03-14T16:00:59","modified_gmt":"2023-03-14T16:00:59","slug":"the-benefits-of-rebranding","status":"publish","type":"post","link":"https:\/\/vinemarketing.com\/the-benefits-of-rebranding\/","title":{"rendered":"The Benefits of Rebranding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1219\" class=\"elementor elementor-1219\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-219d219f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"219d219f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eac6d7e\" data-id=\"3eac6d7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b7c9fb elementor-widget elementor-widget-image\" data-id=\"7b7c9fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/vinemarketing.com\/wp-content\/uploads\/2022\/05\/Rebranding-Solutions.jpg\" class=\"attachment-large size-large wp-image-1222\" alt=\"Rebranding Solutions\" srcset=\"https:\/\/vinemarketing.com\/wp-content\/uploads\/2022\/05\/Rebranding-Solutions.jpg 800w, https:\/\/vinemarketing.com\/wp-content\/uploads\/2022\/05\/Rebranding-Solutions-300x225.jpg 300w, https:\/\/vinemarketing.com\/wp-content\/uploads\/2022\/05\/Rebranding-Solutions-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed262ed elementor-widget elementor-widget-text-editor\" data-id=\"5ed262ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/vinemarketing.com\/our-services\/\">Rebranding<\/a> doesn\u2019t necessarily mean that your business is struggling and needs a new edge \u2013 whilst it can mean this, it can also mean that due to successes your business model and goals have changed so much it is time for a change. There are many different periods where a re-brand should be considered, it comes with many benefits if done correctly, and can bring a new lease of life to your business image and products, bringing commercial benefits in its wake.<\/p><p>Re-branding your business can be a daunting prospect \u2013 most have no idea where to start, but if done correctly it can be an extremely rewarding process. As much as rebranding can revolutionize your business, it has to be backed up with a focused strategy that allows your business to continue operating simultaneously alongside the changes, you need people involved that understand your creative vision, and most of all, the reasons you are making the changes in the first place.<\/p><h2>Why is rebranding necessary?<\/h2><p>Companies change, they must if they want to stay competitive in today\u2019s ultra-competitive world, and alongside these changes, their brand must evolve with them. There are multiple reasons why this might be the case.<\/p><ul><li>The aesthetic of your brand and what the ethos you have built your brand around may no longer represent the direction the company is going in.<\/li><\/ul><p>\u00a0<\/p><ul><li>Your business may be growing, or maybe you are expanding the scope of the business altogether, entering a new market will likely mean you need to take a different approach to advertising your business.<\/li><\/ul><p>\u00a0<\/p><ul><li>You may need to rectify past mistakes; the brand may simply not be doing what you want it to \u2013 if it isn\u2019t differentiating you from your competition then it isn\u2019t good enough.<\/li><\/ul><p>There are many reasons why a rebrand may be on your mind, but as we said, don\u2019t be disheartened if you need to go back to the drawing board, some of the largest organizations on the planet have been through multiple rebrands in order to get the most out of their businesses.<\/p><p>Take Nike for example, they have had five logo changes since their conception in 1964 and they weren\u2019t even called Nike then, they were Blue Ribbon Sports, and didn\u2019t introduce the famous tick until they became Nike in 1971. Long story short, Nike are a beacon broadcasting the benefits of multiple successful rebrands.<\/p><p>The truth is that many companies, including some of the most successful in the world, rebrand often.<\/p><p>\u00a0<\/p><h2>When should a company consider rebranding?<\/h2><p>Rebranding isn\u2019t easy, and depending on the extent at which you rebrand your organization \u2013 it can be expensive. But rebranding \u2013 as we said previously \u2013 doesn\u2019t have to be complete overhaul of everything from the logo to the company name and everything in-between, you will however need to make meaningful changes in order for your new brand identity to be recognised.<\/p><p>It is these reasons that require you to be sure, you need to know that a rebrand is right for you, and once you know that for certain, that it is the right time for a rebrand both financially and operationally.<\/p><h2>Companies should rebrand when they outgrow their original mission<\/h2><p>Perhaps your business started off selling basic subscriptions to services such as Microsoft 365, but now you want to expand your product offerings to add management of those apps, integrations, and maintenance too. If your branding and brand strategy are centred around selling subscriptions, your prospective clients may have no idea you offer anything else.<\/p><p>Therefore, it is beneficial to ask yourself on a regular basis \u2013 has my target market changed? Is it because of my offering if so? And when it has, decide on a rebrand that will better target that new market.<\/p><p>Don\u2019t pigeonhole yourself \u2013 be sure that your business name isn\u2019t too narrow or literal, there is occasion that this works, KFC, Burger King, for example because a burger is a burger and chicken is chicken. But for organizations that work with tech, the landscape changes far too often, there is no point calling yourself VoIP Solutions for example, because when VoIP is no longer the latest point of connectivity and something new comes along, you are simply limiting yourself to future growth opportunities.<\/p><h2>Other reasons companies should consider rebranding<\/h2><p>There are a few other major reasons you might consider a rebrand in your marketing strategy. These include:<\/p><p><strong>Mergers and acquisitions \u2013 <\/strong>It is a common occurrence in modern business for two companies to merge, when they do one of the first things the owners must do is decide whether to operate the brands separately or join them. Combining the brands allows them to operate under an existing identity \u2013 which in turn allows them to keep the trust that they worked hard for before the merging, develop new brand recognition, and prevent confusion. Sometimes, a partial rebrand is good enough.<\/p><p><strong>Market repositioning<\/strong> &#8211; If you reposition your business to go after a different market segment because of changes to your pricing, the quality of the products you offer, what those products offer, or the audience you are appealing to, you will need to consider a rebrand to gain market share. Market repositioning is the main reason for a rebrand, your old marketing material and approach to visual design and content will be useless, or at the least, less effective going forward.<\/p><p><strong>New markets or locations \u2013 <\/strong>Similar to market repositioning, if you are expanding to new geographic market you will need to explore the ways that others in that market sector go about their business, in the process considering whether your brand is a good fit for the market you are entering. Sometimes, the difference may force you to change your business name and logo, it may be the only way to effectively sell products or services to your targets in that new market.<\/p><p><strong>Overcome a public relations crisis \u2013 <\/strong>If your brand has been tarnished \u2013 depending on the reason \u2013 any rebrand could be futile, but although rarely a good idea, a rebrand can help you overcome a public relations identity crisis. Bear in mind, when trying to overcome an identity crisis you will likely need a complete overhaul, you want to leave nothing behind that remind your clientele of past mistakes or miss conduct.<\/p><p><a href=\"https:\/\/vinemarketing.com\/our-services\/\">Rebranding<\/a> isn\u2019t easy, there are many factors to take into account \u2013 if you are considering a rebrand and aren\u2019t sure where to start, <a href=\"https:\/\/vinemarketing.com\/contact-us\/\">please don\u2019t hesitate to get in contact<\/a>.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><h2>Helping you with your rebranding<\/h2><p>Our team of experts can ensure that you get the most from your business, if a rebrand is on your mind don\u2019t hesitate to get in contact with our expert team. We will manage the rebrand alongside you, constantly communicating what your vision for the future of your organization is \u2013 with our help we can revolutionize the way your business is projected to the world. <a href=\"https:\/\/vinemarketing.com\/contact-us\/\">Get in contact with our team<\/a> and see what more we can do for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e03dce elementor-widget elementor-widget-spacer\" data-id=\"5e03dce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rebranding doesn\u2019t necessarily mean that your business is struggling and needs a new edge \u2013 whilst it can mean this, it can also mean that due to successes your business model and goals have changed so much it is time for a change. There are many different periods where a re-brand should be considered, it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Benefits of Rebranding - Vine Marketing<\/title>\n<meta name=\"description\" content=\"Rebranding your business can be a daunting prospect \u2013 but if done correctly it can be an extremely rewarding process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vinemarketing.com\/the-benefits-of-rebranding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Rebranding - 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