{"id":1113,"date":"2022-02-07T12:44:26","date_gmt":"2022-02-07T12:44:26","guid":{"rendered":"https:\/\/vinemarketing.com\/?p=1113"},"modified":"2022-02-07T13:44:25","modified_gmt":"2022-02-07T13:44:25","slug":"making-content-relevant-and-engaging-for-your-audience","status":"publish","type":"post","link":"https:\/\/vinemarketing.com\/making-content-relevant-and-engaging-for-your-audience\/","title":{"rendered":"Making Content Relevant and Engaging for Your Audience"},"content":{"rendered":"\t\t
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One of the problems with organizations in the modern world is a lack of knowledge regarding content. Most think that getting as much information as possible out to their client base is the best way of doing things \u2013 and to a point they would be correct, because you don\u2019t want to leave your client base waiting for months between content.<\/p>

But you also don\u2019t want to throw content at the public that isn\u2019t catered to your desired audience \u2013 let\u2019s say, for example, your target market is tech illiterate and they work in customer service directly with the public: it’s no good releasing content regarding the latest Microsoft update that will, first, be of no interest to them, secondly, make no sense to them due to their illiteracy with tech, and, most importantly, will not lead to them coming back to your site or getting in contact with you.<\/p>

Neither do you want to bombard them with lots of information too quickly \u2013 regular drip-feeding of new and relevant facts is much preferred by most people.<\/p>

First, you must know who your audience are, and if you don\u2019t have one \u2013 create one.<\/p>

Your audience<\/h2>

You must build a strong, local, relevant audience for your service. You can do this by focusing on both quality and quantity. You need to ask yourself some questions \u2013 Who are my current customers\u201d, What\u2019s their size \/ industry \/ location?\u201d \u201cWho are my perfect fit candidates – who would I really love as a dream client?\u201d \u201cWhat is the size of the market I\u2019m hoping to target?\u201d And, \u201cWho is my realistic target audience?\u201d Yes, there is a lot to think about, but all are essential answers if you want to succeed.<\/p>

Building an audience that is right for your organization, and your goals, ensures that any marketing reaches target prospective customers that are relevant to you, but you must ensure that you are relevant to them too. \u201cHow do I do that?\u201d, I hear you say.<\/p>

Form groups of audiences around something relevant \u2013 such as geographical location or industry vertical. Doing this will allow you to deliver focused unique campaigns into each of those audience groups without narrowing your horizons.<\/p>

You must treat each of the audience groups as individuals, as they all have their own unique challenges. However, remember that, in a marketing sense, you must try to be relevant to them, both on an individual level and also whilst still being general enough to appeal to the broad demographic of that audience group. Remember, these are likely not technically driven challenges but are commercial or operational challenges that you must address through technology. This wraps back around to why we build the groups around like-minded personas such as industry verticals as their challenges surrounding the following are likely to be similar:<\/p>

\u00a0<\/p>

Compliance \u2013 What is their regulatory burden?<\/p>

Applications \u2013 Which apps do they use? What are the common challenges or pitfalls with them?<\/p>

Priorities \u2013 What business priorities do they have?<\/p>

Security \u2013 What unique security implications must they consider?<\/p>

Workflow \u2013 What are their working practices?<\/p>

Manpower \u2013 What job functions do they have? What do their staff do day-to-day?<\/p>

You see, it is essential that you know your audience well<\/a> before even thinking about the content that you want to offer them. The better you know them then the better you will be able to cater your message to resonate with them, their emotions and their needs going forward.<\/p>

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The Modern IT Landscape and Your Organization<\/h2>

We don\u2019t just build websites \u2014 we develop innovative concepts and experiences for our clients. We can assist you in creating and managing a successful social media strategy. Contact our team today<\/a> to see how we can help you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

One of the problems with organizations in the modern world is a lack of knowledge regarding content. Most think that getting as much information as possible out to their client base is the best way of doing things \u2013 and to a point they would be correct, because you don\u2019t want to leave your client […]<\/p>\n","protected":false},"author":2,"featured_media":1115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[13,12,11,8],"yoast_head":"\nMaking Content Relevant and Engaging for Your Audience - Vine Marketing<\/title>\n<meta name=\"description\" content=\"Social media management is an important part of any structured digital marketing strategy. 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