Social Media Can Help Your Business Succeed -
Social media holds a lot of power in the modern world; it is arguably no longer a ‘want’ but a ‘need’. Imagine what life would be like if we were to delete and forget about the platforms that allow us to connect with people from all over the world. The first thing most of us would notice would be the extortionately large phone bills we would all have to pay – imagine having to email photos to your friends and family to let them know what you have been up to, or having to just eat your meal straight away rather than take 10 photos of it first. It would feel like a very lonely world.
The dawn of online networking has allowed us to catch up with loved ones, stay in contact with friends from far away, learn about the latest updates, and connect with customer service – and all of it is at the click of a button. Billions – yes, you read that right – billions of people around the world are on social media – its significance in modern society is plain to see, especially in the world of marketing.
The reach and influence of social media is a driver in modern business and trade industries where top priority is placed on the need to engage with the market. Print and Radio are dead, social media has taken over as if not the then one of the most influential channels for marketing and advertising on the planet today.
“I like social media when at home, but can it really help my business to succeed?”
A common question, a lot of business owners use social media in their free time, but are yet to realise that it could be beneficial for their business too. To help you get to grips with the power social media has in the world of business, here are some key facts.
Effects On Brand Presence
Consumers are spending ever more time on social media, due to this the platforms have become the go-to source for product and brand advertising and information. With millions of Facebook Pages, brands – when strategically placed – are reaching millions of potential customers on the social media platform.
Depending on the platform you use, social media can really push your brand under the noses of prospective customers.
Effects On Sales
The main percentage of users of social media platforms are between the ages of 18 to 34, they also have the most buying power too – this makes them the most likely ones to purchase an item or service with the help of social media. If you market your product/ service effectively, you will see a considerable ROI and increased sales – you just need to be certain you are displaying your expertise and appealing to the right demographic.
We cannot deny the influence social media has on all our lives, but most importantly – on our customers. Whether it be through improved brand awareness or an increase in brand loyalty that in the end equates to successful sales, it is social media that makes it possible. You need to put some time aside to think about social media and your social media marketing strategy.
In our following article we will explore LinkedIn newsletters, a new feature of LinkedIn designed to boost engagement, brand awareness, and display your expertise in the industry sector you specialise in.
Realising the Power of social media for Your Organization
We don’t just build websites — we develop innovative concepts and experiences for our clients. We can assist you in creating and managing your social media platforms effectively, our team of experts will help you to utilise the new newsletter feature on LinkedIn to its fullest, in the process increasing the awareness of your brand, improving levels of engagement, and most importantly improving revenue. Contact our team today to see how we can help you.