The Importance Of A Professional Website
In the age of information, having an online presence for your business is almost a requirement. Your business, whether you control it or not, is online. With so many people using smartphones and computers, it is more important than ever to manage your online business listings and reputation. Companies without a website are often not even considered for work because potential customers simply never find them. There are numerous reasons your company should have a website. Let’s take a look at why you might need to build or refresh your website:
A professional website plays an important role in establishing your reputation on the internet. At a minimum, your website is your online business card. It is the representation of your level of professionalism and how you interact with the market. A clean, modern and mobile-friendly website is inviting and lets potential customers know you care about your image, whereas an old, outdated website breeds, well, less-desirable results.
Increased Market Exposure
Your website also shows up on search engines like Google, Bing and Yahoo. Properly designed websites make use of keywords in your industry to help search engines better understand what your website is about. With the proper Search Engine Optimization techniques, your site can rank on the first page of sites like Google.com. Let’s face it, we all click or call the first two or three websites on the top of the list (as long as they display the right signals).
Marketing & Advertising
Your website acts as a central hub for your business online. You can send people to it via a business card, a Google advertisement or a social media post. A well-designed website can help you capture lead information (ie. contact name, numbers, address) and help you start building your advertising lists. With new technologies, some services can even provide a visitor identification service, identifying visitors and storing their contact information for future use
A professional website that has quality and credibility ensures longevity for your business. It gives a proper brand identity and functions like a significant accessory in your marketing arsenal. Always remember, you are fighting for the attention of potential clients. You always want to make sure you put your best foot forward. If you don’t your competition will.
This article was written by Charles Sears in Bakersfield, California. Charles is the digital marketing director for Vine Marketing, Inc.